Educational Breakout Session 1 (November 5 at 11:30am)
Fostering Inclusivity and Embracing Diversity in Your Taproom: Finding Your Authentic Path
Kendall Jones, WA Beer Blog
Dreaux Dillingham, Metiér Brewing
Additional Brewery Panelists Coming Soon
Plenty has already been said about the stark lack of diversity in the craft beer world, as well as the value of providing a more inclusive taproom environment, so we won’t spend more time talking about the situation. Instead, we’ll focus on what you can be doing in your own brewery to take an honest assessment of your taproom culture and develop strategies to make your brewery a more inclusive place for employees and patrons. The solution won’t be found in “five easy steps” or a series of bullet points. You need to create your own path, and that’s what our panelists aim to help you do.
Dry Hopping and its Effect on Bitterness, the IBU Test, pH, and Beer Foam
John Paul Maye, Hopsteiner
Dry hopping is very popular in craft brewing, however, many brewers still don’t realize that the leaf material can absorb and remove much of the isoalpha acids in the beer they are dry hopping. These hops also add low bitter humulinones and non-bitter alpha acids to the beer which interfere with the IBU test giving the brew meaningless IBU numbers. Hops also increase the pH of beer and can affect beer foam. We’ll walk through numerous dry hopping experiments performed to show what is happening and what brewers can do about it.
Trademarking: The Importance of Trademarking in Your Marketing Strategy
Mike Drumm, Beer Attorney.com
Whether you are expanding your mark or expanding your product line, understanding the basics of trademarks should be a top priority. Mike Drumm will discuss various issues regarding trademarks, including the basics of trademark law, name selection, the benefits of trademark registration, the application process, maintaining your rights, and of course trademark conflicts. The presentation will be focused on issues specific to breweries – such as the intersection of other alcoholic beverages in “related channels of trade,” local and non-local distribution, and how to prioritize your trademark portfolio.
Educational Breakout Session 2 (November 5th at 1:45pm)
Why Should Anyone Care About your Brewery? How to Understand and Communicate Your “Why”
Adam Robbings, Reuben’s Brews
With over 8,000 breweries in the U.S., it’s now more important than ever to have a differentiated and easily understood reason for people to choose your brewery and its beers. Over the course of 2019, Reuben’s Brews undertook a brand strategy review, culminating in a full brand refresh and a refined understanding of the brewery’s “why.” Adam Robbings shares his learnings from this process and how we can all learn and benefit from the importance of getting the basic strategic building blocks for your brewery right – whether you’re an existing brewery, or a brewery in planning.
Building a Quality Lab Program for Breweries Under 15,000 Barrels per Year
Spencer White, Aslan Brewing
Aslan Brewing Company’s Quality Manager, Spencer White, shares his experience starting a laboratory program from scratch to create quality solutions for a small brewery with wide distribution. Participants will learn how to keep costs low while maintaining a laboratory with methods including chemical analysis using a UV spectrophotometer, biological analysis using selective media, and sensory analysis using trained sensory panelists. The presentation will culminate with data from Aslan Brewing that reveals how these systems have had a positive impact on beer shelf stability and operational efficiency.
Beer Fests: When to Go and When to Say No
Kurt Larsen, Silver City
Eric Radovich, WA Beer Commission
Beth Lehman, Liquor & Cannabis Board
After a year with nearly no events, many breweries are reevaluating how and when to participate in beer fests. Silver City’s President, Kurt Larsen, WA Beer Commission Executive Director, Eric Radovich, and Liquor & Cannabis Board Licensing Specialist, Beth Lehman, will share how breweries can evaluate the ROI for events, best practices for festival participation, and how to identify red flags when approached by event producers.
Educational Breakout Session 3 (November 5th at 3:30pm)
Strategies for Meaningful Giving
Janet Lightner, Boundary Bay Brewing
Pamela Brulotte, Icicle Brewing Co.
Breweries are known for supporting their local communities, events, and charitable organizations. But with so many worthy causes seeking support, it’s easy to get overwhelmed by the volume of requests. Boundary Bay General Manager, Janet Lightner, and Icicle Brewing Company Founder, Pamela Brulotte, will share processes for accepting and evaluating donation requests, strategic planning for giving, meaningful collaborations, and more.
Can Supply and Decoration: How to Effectively Source and Label Beverage Cans
Evan Singer, Vessel Packaging Co
Jon Kull, Boundary Bay Brewing
Greg Stimpert, Crown Metal Packaging
For breweries thinking about canning, looking to scale their canning operations or even with mature canning programs, this presentation will cover can supply and procurement, can decoration options, cost considerations and lead times, and optimizing your can supply chain.
Pandemic Lessons Learned in the Distribution Tier
Chris Hagle, Olympic Eagle Distributing
Olympic Eagle Distributing’s VP of Sales, Chris Hagle, will give a distributor’s perspective of the impacts of the pandemic on the beer market. Find out what distributors learned from a year of on-premise closures, what’s in the future for on-premise draft, COVID-19 trends that are here to stay, and how the last year has changed what distributors are looking for in a supplier.
Educational Breakout Session 4 (November 5th at 4:15pm)
7 Easy Ways to Enhance Your Guest’s Taproom Experience & Increase Revenue
Nick Berger, Good Society Brewery
Britney Lacey, Arryved POS
Providing a memorable guest experience is a must for your business to grow! Those ratings on Yelp and Google really matter. But sometimes it feels like the odds are stacked against your team with confusing regulations, shifting guest expectations, and a pandemic-induced labor shortage. Working with thousands of craft establishments all over the US, our team has identified 7 easy ways taprooms create a winning guest experience—and there’s data to back the benefits! With these best practices, we’ve seen taprooms increase tab sizes 25% and tips by 35%.
DEI Is Not a Hashtag or a Checkbox. It’s a Measurement
Gay Gilmore, Optimism Brewing
You want a diverse staff, an inclusive environment, and equitable pay for your employees. But are you hitting the mark? Have you asked your staff to self-identify? Have you looked at the composition of your management level, as well as total staff? Are certain departments all women and others all men? Your pay scale is fair on paper, but are your BIPOC tipped workers making less than your white staff? The only way to know is to measure it, take action, and measure again. Find out how.
An Agricultural Year of Challenge
Jon Mendrick, Country Malt Group
A reflection on the 2021 global barley harvest & the expected challenges the industry will face from the farm to the Malthouse to the Brewery in 2022.